Cunha traced the term’s meaning back to The Matrix, taking the Pill to wake up from a false conscious society. Having established one of the environments from which Red Pill stems, the question returns to what exactly is Red Pill. Similarly, in the case of Red Pills on Youtube, Tuters identified Red Pill memes specifically and Red Pill in general as a means of expression, meaning waking up from the false world, oriented towards a violent reaction against governing system of power (3). Under different contexts, these vernaculars are also meant to express wills and emotions towards particular issues. De Zeeuw and others defined vernaculars as specific to a community but remain obscure to others outside the group (216). Through this mean, Red Pill managed to find a firm breeding ground within YouTube as a vernacular. Within this domain, the algorithm also plays a vital role as a tool to circulate similar content to consumers according to their viewing history (Gillespie 173). Röchert (2021) argued that Youtube afforded diverse communities in the forms of different individual channels but loosely and thematically related (2). Youtube is a space with conditions enabling users to create audiovisual content and circulate data around it. Theoretical Background / Literature Review Regarding these Red Pill vernaculars, the essay will first explain Red Pill as a phenomenon before using Youtube as a gateway to explore content associated with the Red Pill by visualizing it using Gephi. The term has roots in The Matrix (1999), taking inspiration from the scene when the character Neo chooses to take the Red Pill over the Blue Pill to awake from a simulated reality however, when appearing in the context of Youtube, it can reference several ideas. Red Pill stands out among these ideologies as a loosely defined phenomenon equated to a codeword indicating neo-reactionary enlightenment associated with a wake from the false consciousness of liberal political correctness (Aikin 422, Benjamin 3). Services such as YouTube, which allows the publication of audiovisual products with loosely enforced regulations, is an ideal platform for diverse communities, enabling culture production and the circulation of ideologies (Röchert 2, Herrman). Using Youtube Data Crawl Netviz and Gephi data visualisation, we explored the dynamics of channels and videos from the search queries “Red Pill” and “Blue Pill”.Ī democratic society where widespread information is the norm is neither utopian nor progressive but potentially a breeding ground for conspiracy theories, toxicity, and extremism. Although the channels vary in quantities, they seem to share close thematic relationships. Keywords: Network Graph Analysis, Gephi, YouTube, Red Pill, Social Networkĭuring the last few years, the Red Pill movement has established strongholds on Youtube through a network of diverse channels promoting content ranging from anti-liberalism, anti-feminism to extreme right-wing political ideologies. And Seal?! Kiss from a Rose on the grave! Serves to remind us the nineties knew how to dig its own shallow grave with style.About Alexander Teggin, Emilie Schwantzer, Son Nguyen. The hip hop and R&B from Method Man and Brandy keep this from turning into a total white boy festival. The Hunter Captured By the Game has always been one of my favorite songs, a pre-dating-app ballad that hints no generation escapes the tribulations of romance. Harvey track, what a peach! The disco nineties gets its share of air time as well. The Flaming Lips seem to anticipate the soul sickness of so many with their track about Edward Nigma (E. Nick Cave is right about the politicians "too busy sucking on the guts of this town." The Michael Hutchence track hits below the belt in a way that still raises the hairs on the back of your neck. The songs seem to allow a smooth segue between the corruption of Gotham City and our own world still to this day. I would agree some of the tracks are stronger than others, but in aggregate for any student of the nineties, this is a piece of nostalgia worth owning. This is my favorite of the Tim Burton psychedelic Batman flicks and the soundtrack makes for quite an enjoyable flashback. At least we weren't so serious as the Chris Nolan Dark Knight era, even if we did take ourselves a bit too seriously at times. Certainly no better phrase describes the nineties than the U2 lyric "you don't know what you're doing, baby it must be art." Perhaps the performance art wasn't always art but we occasionally had a good time doing it.
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